Increasing Ad targeting effectiveness: RFM Segmentation

What is RFM segmentation?

  • R: Recency: how recent is the last purchase of a customer. More recent means higher value of R.
  • F: Frequency: how many times has the purchaser ordered at our shop
  • M: Monetary value: how much has the customer spent altogether

How can you use RFM marketing segmentation yourself?

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Writing on SaaS entrepreneurship, building a SaaS business

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Alexander Hupfer

Alexander Hupfer

Writing on SaaS entrepreneurship, building a SaaS business

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